Wine industry focus
How is the wine industry utilising AI?
The wine trade runs on trusted relationships, years of experience, human judgement, taste and timing. It is also weighed down by admin heavy manual processes, spreadsheets, email chains and disconnected systems.
Maintaining human expertise and relationships
We help wine businesses use AI and automation by removing this burden from day-to-day operations without losing human expertise and relationships that make the trade work. Ensuring security and efficiency in all processes.
What makes the wine industry different?
The wine industry is not one business model it is many, which overlap and operate at the same time, often inside the same company.
A broker trading secondary market stock, works very differently from a merchant holding physical inventory. Importers manage allocations; some volume driven and some extremely finite, complex taxes, duty rates and logistics. Private client specialists sell advice and timing as much as product. Investment focused sellers trade on scarcity and price movement. Many wine businesses combine several of these models at once.
A market defined by variability and exceptions
Wine products are unique by region, producer, vintage, format and condition. Availability changes constantly. Pricing is opaque and market driven. Stock may be physical, In Bond, held by an estate ‘En Primeur’, a supplier or only informally reserved.
To add to this complex environment, processes are rarely linear. Partial allocations, conditional purchases and relationship driven decisions are normal. Critical information lives in inboxes, spreadsheets and people’s heads.
This complexity is structural. Software built for standard retail or manufacturing struggles to cope. AI and automation only work in wine when it is designed around how the trade actually operates.
Typical challenges we see in the wine industry
Data silos
Stock lists held across different types of spreadsheets, ERP systems and inboxes.
Manual checking
Pricing decisions reliant on manual checks and individual knowledge.
Poor stock tracking
Limited visibility of what stock is available, what is selling, who is buying and why.
Limited reporting
Reporting that is manual, slow, static and out of date by the time it is read.
Lack of easily available information
Business critical information about all aspects of customer buying habits held in people’s heads, notebooks and email.
Data security
Cyber attacks and data privacy issues are of increasing concern, particularly in e-commerce industries
How we help wine businesses
We start by taking technology out of the equation. We invest time in understanding your processes and the individuality of your business. We look at how buying, sales, marketing, finance and operations work today and only then start to look at how AI and automation solutions can support them.
It is important to remember AI will not replace your human judgement of wine quality, relationships that you’ve built and hold across the industry or your taste buds. It will instead remove the unnecessary work freeing up your company’s time, enabling your business to be more efficient, streamlined, productive and secure.
Sales, marketing and client engagement
- AI assisted content creation in your company’s tone of voice and values
- Client segmentation based on buying behaviour, regions and styles
- Sales dashboards showing live performance by sales rep, client and wine
Buying and pricing intelligence
- Natural language analysis of stock, pricing and historic sales data
- Predictive analytics of demand and pricing
- Automated alerts based on triggers like wines hitting drinking windows
Operations and finance automation
- Removal of manual data entry between systems
- Automated handling of invoices, POs and expenses
- AI powered finance and management reporting
- Security around all data ensuring it aligns with company values and adheres to legal and regulatory standards – quality control, data protection and intellectual property rights.
Data foundations for AI
We also help you bring together data from spreadsheets, ERP systems and other tools into a clean, structured foundation using Microsoft Fabric. This allows AI to work effectively across all your data and gives you a single source of truth.
AI literacy and training for your team
It’s a costly mistake rolling out AI without your team knowing how to use it. We help you understand what your team are thinking and feeling about AI, giving you a clear picture of what your change management challenge will be.
We then help train your team to use AI, helping them navigate time-consuming admin heavy tasks securely in line with your businesses values so that they can spend more time doing the things they do best, like building relationships with suppliers, sourcing new business, or applying judgement on a wine’s quality.
Working together: what working with the iwantmore.ai team looks like
We begin with a discovery phase to understand where your business and people are today with AI.
We then map your processes, identify high-impact AI and automation use cases, and bring these to life through demonstrations of the art of the possible based on your own processes, working through this together to enable more informed decision-making on next steps.
From there, we either help you build out a full AI strategy or move straight to implementation to demonstrate value — with AI literacy always at the heart of what we do.
Want more ai? Let’s have a chat…
If you’d like to know more about our approach, or how we could help your business to integrate AI across your organisation, fill in your details below.
