Turning strategic potential into measurable performance gains

While a significant player with a global reach and strong turnover, Midwich Group PLC’s challenges were a result of its rapid expansion, and the need for newer technology infrastructure to support their success.

Key challenges include:

• Fast growing and high acquisitive firm
• Heavily reliant on manual processes, especially in purchasing, sales reporting, and vendor communications.
• Spending significant time on admin-heavy tasks, such as manual updating of legacy tools, reconciling invoices, and cross-checking data.
• Missing opportunities for proactive customer engagement due to inefficient workflows and delayed information flow.

The team at iwantmore.ai started by interviewing 20 subject matter experts (SMEs) across key functions – purchasing, sales, supply chain, finance, and product management, focusing on how people actually work day-to-day.

Through this approach, we:

• Extracted over 100 role-specific use cases, tailored to real operational challenges, not theoretical ideas.
• Identified quick wins and high-ROI opportunities, backed by the people closest to the work.
• Mapped processes from the ground up, capturing pain points, bottlenecks, and repetitive tasks that were ripe for automation
• All findings were then presented back to the Group leadership team, giving them a clear, prioritised roadmap aligned to real business needs and strategic goals.

Midwich is now working with us to deliver AI and automation solutions across multiple areas of the business, turning strategic potential into measurable performance gains.

Key outcomes include:

• Significant time savings
• Improved forecasting accuracy
• A reduction in invoice queries, improving supplier relationships and unlocking early payment discounts.
• Sales and purchasing teams are spending less time on admin, and more time on high-value work that drives growth.
• A clear, actionable roadmap is guiding further rollouts, turning automation from a one-off project into a repeatable capability.
• AI is no longer a buzzword at the firm – it’s embedded in how they work, compete, and grow.