iwantmore.ai AI consulting firm logo
Midwich Group - AI consulting and training case study logo

Turning strategic potential into measurable performance gains

Midwich Group PLC is a leading global distributor of audio-visual (AV) and IT technology, connecting top manufacturers with resellers and integrators across the UK, Ireland, EMEA, Asia-Pacific, and North America. Operating in over 50 countries with more than 1,800 employees and an annual turnover of around £1.3bn, the Group offers a comprehensive portfolio – from displays and projectors to audio, digital signage, and unified communications – supported by strong technical expertise and tailored solutions for a wide range of sectors.

https://midwichgroupplc.com/

AI consulting and training case study - image 1

Midwich Group business challenges

While a significant player with a global reach and strong turnover, Midwich Group PLC’s challenges were a result of its rapid expansion, and the need for newer technology infrastructure to support their success.

Key challenges include:

  • Fast growing and high acquisitive firm
  • Heavily reliant on manual processes, especially in purchasing, sales reporting, and vendor communications.
  • Spending significant time on admin-heavy tasks, such as manual updating of legacy tools, reconciling invoices, and cross-checking data.
  • Missing opportunities for proactive customer engagement due to inefficient workflows and delayed information flow.
AI consulting and training case study - image 2

What iwantmore.ai did

The team at iwantmore.ai started by interviewing 20 subject matter experts (SMEs) across key functions – purchasing, sales, supply chain, finance, and product management, focusing on how people actually work day-to-day.

Through this approach, we:

  • Extracted over 100 role-specific use cases, tailored to real operational challenges, not theoretical ideas.
  • Identified quick wins and high-ROI opportunities, backed by the people closest to the work.
  • Mapped processes from the ground up, capturing pain points, bottlenecks, and repetitive tasks that were ripe for automation
  • All findings were then presented back to the Group leadership team, giving them a clear, prioritised roadmap aligned to real business needs and strategic goals.
AI consulting and training case study - image 3

The client outcomes

Midwich is now working with us to deliver AI and automation solutions across multiple areas of the business, turning strategic potential into measurable performance gains.

Key outcomes include:

  • Significant time savings
  • Improved forecasting accuracy
  • A reduction in invoice queries, improving supplier relationships and unlocking early payment discounts.
  • Sales and purchasing teams are spending less time on admin, and more time on high-value work that drives growth.
  • A clear, actionable roadmap is guiding further rollouts, turning automation from a one-off project into a repeatable capability.
  • AI is no longer a buzzword at the firm – it’s embedded in how they work, compete, and grow.
Midwich Group - iwantmoreai client testimonial logo

“They quickly understood our business model, cut through the hype and jargon, and delivered practical, high-impact opportunities. It’s been a game-changer for how we approach efficiency and innovation.”

“They quickly understood our business model, cut through the hype and jargon, and delivered practical, high-impact opportunities. It’s been a game-changer for how we approach efficiency and innovation.”

Joe Thompson – Corporate Strategy Director – Midwich Group

Trusted by leading organisations across all sectors

Find out more about how iwantmore.ai are implementing practical AI and automation solutions with our clients:

Client logo - Attwells Solicitors

Attwells are a multi award-winning law firm with offices in Ipswich, Woodbridge, Colchester and London. They specialise in providing legal advice around property and business law.

Opinium is a multi-award winning strategic insight agency specialising in market research and political polls. They have a global reach with offices in London, New York, Amsterdam, and Cape Town.

James Cowper Kreston is a leading firm of accountants and business advisors. based across the southern region, with offices in Newbury, Oxford, London, Reading and Southampton.

Interested in how AI and automation can help your business?

We’d love to have a free, no pressure chat about how we can help you and your business benefit from AI technology.

Our full range of AI consulting services

Wherever you are with your AI implementation initiatives, we have a range of stand-alone AI quick start services to help you fast track the transformative benefits of AI across your business.