We are iwantmore.ai because we want more AI
We’re on a mission to accelerate access to AI for businesses of all sizes
In 2023, after nearly two decades working in big consulting and big tech, we had all seen first-hand the prohibitive costs and complexity of accessing the benefits of AI for many businesses. We founded iwantmore.ai to change this.
Our leadership team
Craig Bird
iwantmore.ai co-founder
I have over two decades of experience in the software industry, with the past nine years dedicated to my role at Microsoft. My career began at Civica, where I focused on end-user training while strategically building a plan to gain comprehensive experience across various roles in the software lifecycle.
Over the years, I have honed my expertise in solution design, pre-sales envisioning, change and adoption management, project management, and, more recently as a commercial sales lead for the Microsoft Business Applications. At Microsoft, I have been instrumental in assisting some of the largest global organisations across the UK in adopting the latest AI innovations in Business Applications.
Microsoft 365 Copilot – I have been really impressed with how this helps to streamline my day-to-day tasks.
NotebookLM – I’m experimenting with this. It is so easy to add content and query the data.
ChatGPT – I use this for everything from content creation for business through writing to Dungeons and Dragons’ missions for my children and quizzes for friends.
Gemini – Google’s Gemini platform continues to impress with a wide range of models and some unique tools.
Copilot Studio – By far the best way to create agents and deploy them right into the Microsoft applications that businesses use.
OpenAI 4o image generation – OpenAI’s recently announced image generation model has instantly become my default tool when I’m wanting to get creative.
A Thousand Brains
This book sets out to answer two of life’s most important questions. What is intelligence and how do brains create it? The human brain is far better than any AI and I’m finding the insight this book gives into how it works fascinating!
You can get a copy here.
James Grant
iwantmore.ai co-founder
After a stint as an officer in the British Army, I joined the global consulting network RSM and rose to become a partner and the Global Head of Marketing and Business Development. During that time I led a number of large scale technology projects and was part of the network’s AI task force, looking at the art of the possible for using AI across the global organisation.
https://wisprflow.ai/ – I’m still testing this, but its accuracy is spot on.
ChatGPT – My day-to-day sparring partner for validating ideas, asking questions, and general content support.
Descript – One of the best tools I’ve found for effortlessly editing videos and podcasts.
Claude – I use Claude to compare responses with ChatGPT and get a different perspective. Over time, you learn which tool works best for each situation.
Make.com – AI and automation together are game-changing. Make.com helps me build powerful AI-driven workflows.
Gemini – The Deep Research tool is game-changing. Google has really started to step up.
NoteBookLM – Still the most natural-sounding AI podcast creation tool in my view.
ElevenLabs – A close second to NoteBookLM on podcast creation, but first-class text-to-voice.
HeyGen – My avatar is getting more and more real every day.
Empire of AI
A compelling look at the technological arms race transforming our world, told by an award-winning journalist and AI insider who takes readers inside the world of Sam Altman and OpenAI.
You can get a copy here.
Simon Williams
Head of technology
I started my career working in data with SQL Server, progressing through various DBA and developer roles before joining Microsoft as a SQL Server field engineer 11 years ago. From there, I transitioned into Business Intelligence and Analytics, eventually moving into a Power Platform tech lead role during its early infancy.
Throughout my career, I have been deeply passionate about unlocking new technological innovations for everyone. This drive has led me to focus on empowering businesses with tools that simplify complexity and drive efficiency. The evolution of the Power Platform, and more recently, the rise of AI-driven agents and Microsoft 365 Copilot have been particularly exciting developments. I am eager to see these advancements shape the future, making AI-driven tools more accessible and impactful while helping customers maximise their potential and drive value through innovation.
Microsoft 365 Copilot – A personal productivity game-changer for me – draft emails, summarise meetings, review documents, and now unlock Python in Excel for advanced analysis.
Copilot Studio – Great tool to build powerful conversational and autonomous agents to handle HR queries, route client requests, and more – now with deeper integration into Azure AI Foundry for even greater capabilities.
Power Automate – I’m excited to see how AI-driven automation in Power Automate is revolutionising business processes, making everything from natural language authoring to LLM-powered workflows more seamless and efficient
NotebookLM – Keeping up with white papers and blog posts can be overwhelming, but with NotebookLM, I convert them into podcasts and push them to Spotify for on-the-go listening.
ChatGPT – My go-to strategic advisor – whether refining ideas, brainstorming, or diving into deep research with OpenAI’s latest tools, it consistently delivers valuable insights.
The wolf is at the door: How to survive and thrive in an AI driven world
This book explores how AI is changing work, business, and daily life. It highlights ten major challenges AI brings and offers ten key strategies to adapt and succeed. It serves as a guide for individuals and entrepreneurs to adapt and harness the opportunities presented by AI.
You can get a copy here.
Our technology partners
What we’re about
We always challenge ourselves to think AI first
We’re constantly asking the question ‘how can AI make this better?’ This drives us to continuously innovate, pushing the boundaries of what’s possible to improve the lives and businesses of our clients. ‘Think AI’ is our commitment to being at the forefront of the AI revolution.
…But we’re still human-centric
From the AI solutions we work with to the way we interact with each other, our clients, partners, and community, ‘Be human’ is a reminder that despite working in AI, it is the human element that is the most important part of what we do. We believe that you can build a smarter version of any business with a responsible, human-centred approach to AI.
…Because we want to be 100% referenceable
This is our pledge to deliver outstanding personal service to our clients. It’s a bold statement, but it’s how we want our people and partners to think daily. We don’t think of it as an aspiration; it’s a standard we want to live by.
Want to join us?
We’re on the lookout for people to join our team
To give amazing customer service, we are creating an equally amazing team. We want to work with energetic, curious people with entrepreneurial spirit, who we can imagine running their own business one day.
You’ll learn loads about AI and business and everyone will support you in your learning – but not only that, we want people who will teach us a thing or two.
Disrupt the business world with us and AI
We’re trying to shake up the business world with our unique blend of AI and automation but with a human centred approach. With our services, there’s no unnecessary, old-fashioned fluff – and you won’t find anything old-fashioned in our teams either. There’s no stiff hierarchy, no pointless meetings, no conservative dress-code.
Follow the iwantmore.ai team
When the team isn’t delivering business changing AI solutions to our clients, they are providing thought leadership and great AI tips on our LinkedIn page. Why not pop by, say hello and connect with us?
“What I really liked about iwantmore.ai was that they were business led – they took the time to understand our business and processes in order to develop our use cases for AI and automation. If you’re a business leader looking to implement AI, I can highly recommend iwantmore.ai.”
“What I really liked about iwantmore.ai was that they were business led – they took the time to understand our business and processes in order to develop our use cases for AI and automation. If you’re a business leader looking to implement AI, I can highly recommend iwantmore.ai.”
Nick Attwell – CEO of Attwells Solicitors LLP
>> Watch our testimonial from Attwells <<
Our AI and automation consultancy services:
We ensure your business is well prepared to benefit from AI with a clear action plan.
We work with you and your team to discover your priority AI and automation use cases.
We help you to build an AI leadership team from individuals across your business.
