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James Cowper Kreston - AI consulting and training case study logo

Increasing AI adoption right across the organisation

James Cowper Kreston is a leading UK firm of chartered accountants and business advisers, supporting businesses and individuals across the Thames Valley, London, and the South of England. With offices in Newbury, Oxford, Reading, and Southampton, the firm provides audit, tax, corporate finance, and specialist sector advice, including technology, charities, and property. As part of the global Kreston network, James Cowper Kreston combines strong local expertise with international reach, offering clients comprehensive, practical, and partner-led support.

https://www.jamescowperkreston.co.uk/

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James Cowper Kreston business challenges

James Cowper Kreston made a strategic investment in Microsoft 365 Copilot. Despite the investment, adoption remained low.

Key barriers included:

  • Lack of awareness around Copilot’s capabilities
  • Limited training or practical onboarding
  • Uncertainty about use cases relevant to individual roles
  • Change fatigue and competing priorities
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What iwantmore.ai did

To address low adoption we delivered a tailored training workshop for senior leaders.

Key areas included:

  • Introduction to AI: A simplified overview of AI fundamentals to build a common baseline of understanding.
  • What is M365 Copilot and how it works: Explained Copilot’s role within the M365 suite, with practical use case alignment.
  • Prompting techniques: Hands-on guidance on writing effective prompts
  • Live demonstration: Showcased M365 Copilot features tailored to real-world tasks in accountancy and advisory.
  • The emergence of AI in the market: Insight into current trends and how AI is transforming professional services.
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The client outcomes

Following the training, senior partners and directors at the firm were equipped with the knowledge, context, and confidence to explore Microsoft 365 Copilot in a meaningful way.

The session demystified AI, clarified practical use cases, and empowered leaders to identify where Copilot could deliver real value in their day-to-day work.

This foundational shift is now paving the way for wider adoption, with firm-wide conversations turning from “What is Copilot?” to “Where can we use this next?” – unlocking both immediate efficiencies and long-term strategic benefits.

Midwich Group - iwantmoreai client testimonial logo

“iwantmore.ai delivered an excellent session and we are looking forward to future ones that go into even more use cases for Copilot.”

“They quickly understood our business model, cut through the hype and jargon, and delivered practical, high-impact opportunities. It’s been a game-changer for how we approach efficiency and innovation.”

Tom Russell – Director at James Cowper Kreston

Trusted by leading organisations across all sectors

Find out more about how iwantmore.ai are implementing practical AI and automation solutions with our clients:

Client logo - Attwells Solicitors

Attwells are a multi award-winning law firm with offices in Ipswich, Woodbridge, Colchester and London. They specialise in providing legal advice around property and business law.

Opinium is a multi-award winning strategic insight agency specialising in market research and political polls. They have a global reach with offices in London, New York, Amsterdam, and Cape Town.

Midwich Group PLC is a specialist audio-visual (AV) and technology distributor operating across 50 countries. The firm employs over 1,800 staff and sees an annual turnover of around £1.3bn

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