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Providing clarity, direction and a practical AI strategy

Attwells Solicitors is an award-winning, values-driven law firm in England, offering property, business, and commercial legal services for individuals, SMEs, and property professionals. With offices in Ipswich, Colchester, Woodbridge, and London, the firm is known for strong client care, collaboration, and long-term relationships, as well as prioritising staff wellbeing and professional integrity.

https://attwells.com/

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Attwells business challenges

The firm’s manual processes were creating bottlenecks across the organisation, slowing down essential workflows such as document drafting, compliance, onboarding, HR and marketing. At the same time, fragmented and inconsistent data made it harder for both fee earners and support teams to work efficiently, adding friction to everyday tasks.

AI adoption remained low, largely due to limited training and a lack of clear governance, leaving teams uncertain about how and when to use new tools. Without a defined AI strategy in place, it was difficult to prioritise opportunities or scale solutions in a structured, consistent way.

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What iwantmore.ai did

iwantmore.ai completed an AI readiness assessment and stakeholder interviews to understand Attwells’ goals and challenges. We benchmarked current capability, identified over 60 AI use cases and worked with the team in a leadership workshop to prioritise them. This informed Attwells’s AI vision, guiding principles, roadmap, and the top three transformational use cases.

Through this approach we:​ ​

  • Assessed Attwells current AI maturity and identified key challenges and opportunities​
  • Mapped and prioritised 60+ AI use cases​ ​
  • Defined the AI vision and principles​
  • Built a clear, business-aligned AI roadmap and selected the top three high-impact use cases for delivery
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The client outcomes

Attwells now has a clear and achievable path for using AI to improve efficiency, strengthen client experience, and support long-term growth. The work has given the firm clarity, direction, and a practical plan to move from exploration to implementation.​ ​

Key outcomes include:​ ​

  • A defined AI vision aligned with Attwells’s ambition to build the lawyer of the future​
  • Eight guiding AI principles to ensure responsible and effective adoption​
  • A prioritised roadmap focused on high-value, practical opportunities​
  • Clear understanding of gaps in governance, data, skills, and culture​ Identification
  • Scoring of the top three transformational AI use cases​
  • A shared view across leadership on where AI can deliver the greatest impact
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“What I really liked about iwantmore.ai was that they were business led – they took the time to understand our business and processes in order to develop our use cases for AI and automation. If you’re a business leader looking to implement AI, I can highly recommend iwantmore.ai.”

“What I really liked about iwantmore.ai was that they were business led – they took the time to understand our business and processes in order to develop our use cases for AI and automation. If you’re a business leader looking to implement AI, I can highly recommend iwantmore.ai.”

Nick Attwell – CEO of Attwells Solicitors LLP

Trusted by leading organisations across all sectors

Find out more about how iwantmore.ai are implementing practical AI and automation solutions with our clients:

Opinium is a multi-award winning strategic insight agency specialising in market research and political polls. They have a global reach with offices in London, New York, Amsterdam, and Cape Town.

Midwich Group PLC is a specialist audio-visual (AV) and technology distributor operating across 50 countries. The firm employs over 1,800 staff and sees an annual turnover of around £1.3bn

James Cowper Kreston is a leading firm of accountants and business advisors. based across the southern region, with offices in Newbury, Oxford, London, Reading and Southampton.

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